Blogs on digital marketing
The “dark funnel” in digital marketing refers to the portion of the customer journey that occurs before a lead becomes visible to a marketer. This includes activities such as online research, social media engagement, and word-of-mouth recommendations, all of which… Read More »What is the “dark funnel” in digital marketing, and how a tool like HubSpot can help?
HubSpot Website Grader is a free tool that helps businesses analyze their website’s performance and provides recommendations for improvement. It was a tool from Grader.com which originally created by a digital marketing agency called Website Grader in 2006. The tool… Read More »What Is HubSpot Website Grader? Is it the same as Growth Grader?
HubSpot Growth Grader is a powerful tool that helps businesses assess their website’s overall performance and identify opportunities for growth. It provides a detailed analysis of your website’s strengths and weaknesses across various categories, including website traffic, search engine optimization… Read More »Free Growth Plan? A Quick Overview on HubSpot Growth Grader.
HubSpot Marketing Pros was founded on the principle that HubSpot’s inbound philosophy and Flywheel model make digital marketing more accessible and effective for companies of all sizes. In this blog, we will go over the Inbound Philosophy and the Flywheel… Read More »Embracing Inbound Marketing with the Flywheel Model
A sales funnel is a visual representation of the steps a prospect goes through in the sales process. The funnel begins with a large number of potential customers, and as the process progresses, some prospects will drop out of the… Read More »What is a Sales Funnel (TOFU, MOFU and BOFU explained)?
Product-market fit is the degree to which a product satisfies the needs of a specific market. In other words, it’s the alignment between your product and the needs, desires, and pain points of your target customers. When you achieve product-market… Read More »Why Product-Market Fit is the Key to Unlocking Marketing Success
Moving a lead from Marketing Qualified Lead (MQL) to Sales Qualified Lead (SQL) is a crucial step in the sales process. However, this transition can be challenging for many marketers. Here are some of the common challenges that marketers face… Read More »Top challenges that marketers face when moving MQL to SQL and how to overcome them.
Performance marketing is a results-driven approach to digital advertising where advertisers pay only for measurable results, such as clicks, leads, or conversions. Unlike traditional advertising, where advertisers pay for impressions or views regardless of whether they lead to a sale… Read More »What is Performance Marketing?
A marketing brief is a document that outlines the key objectives, goals, and strategies for a marketing campaign. It serves as a roadmap for the entire campaign, providing a clear direction and purpose for all stakeholders involved. Here are some… Read More »The Importance of Marketing Briefs: Setting the Foundation for a Successful Campaig
Digital marketing has become an essential part of any business’s marketing strategy. However, many companies struggle to keep up with the rapidly evolving digital landscape, either because they lack the necessary expertise or because they don’t have the resources to… Read More »Digital Marketing Capability vs Capacity: How to Choose Agencies to Address the Gap in Your Company